Optimizing Online Interactions For Customer Centricity

Air Date: Friday, May 30, 2008

Cost: $250

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Presented By:

Who should attend: Direct Marketing professionals

Description:

Direct Marketing professionals need no longer look at their traditional media vehicles — direct mail, telemarketing, and catalogs — as the only options when it comes to communicating with their audiences. Prospects and customers use corporate Web sites to research companies and products while firms use the Web site as an important sales and marketing channel. However, today's Web sites leave a lot to be desired in terms of user experiences and do a poor job supporting sales and marketing goals. A solution for these problems is online interaction optimization.

This teleconference shows Direct Marketing professionals a new weapon to add to their communication arsenal: the corporate Web site. Online interaction optimization technologies like recommendation engines, targeting tools, and testing platforms can remedy this problem. Forrester has identified the questions marketers must ask vendors and explains what the responses really mean.

Agenda:

• How interaction optimization affects your business
• The three flavors of optimization
• What to ask your optimization vendor
• Recommendations

Vendors mentioned: Accenture, Acxiom, Aggregate Knowledge, Amadesa, ATG (CleverSet), Baynote, Certona, Coremetrics, Interwoven, Magnify 360, Omniture, Sitespect, WideMile, and [x+1].

Related Research:

Optimizing Online Interactions For Customer Centricity

by Suresh Vittal, March 26, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.