Overview Of The Forrester Wave™ For Interactive Attribution

Air Date: Monday, November 30, 2009

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

Attribution is a new and better way to measure your online media. Rather than focus on the most recent or "last click" measurement standard, attribution shows the value of each touchpoint along a marketer's purchase path, shedding light on brand and top-of-funnel marketing.

Senior Analyst Emily Riley reviews her recent interactive attribution Forrester Wave™ report, presents an overview of the vendors in the space, and provides a framework around how Interactive Marketing professionals can use the principles of attribution to improve marketing measurement.

Agenda:

• Overview of the interactive attribution landscape
• Review of the Forrester Wave™ for interactive attribution
• Explanation of attribution best practices and frameworks

Vendors mentioned: Atlas, ClearSaleing, Coremetrics, doubleclick, omniture, razorfish, Theorem, Trueffect, VisualIQ, x+1

Related Research:

The Forrester Wave™: Interactive Attribution, Q4 2009

by Emily Riley, October 20, 2009

The Interactive Attribution Landscape

by Emily Riley, October 20, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.