Overview Of The Forrester Wave™ For Interactive Attribution
Monday, November 30, 2009, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 UK time)
Presented By:
Emily Riley
Senior Analyst
Forrester Research, Inc.
Cost: $250
Who should attend: Interactive Marketing professionals
Description:
Attribution is a new and better way to measure your online media. Rather than focus on the most recent or "last click" measurement standard, attribution shows the value of each touchpoint along a marketer's purchase path, shedding light on brand and top-of-funnel marketing.
Senior Analyst Emily Riley reviews her recent interactive attribution Forrester Wave™ report, presents an overview of the vendors in the space, and provides a framework around how Interactive Marketing professionals can use the principles of attribution to improve marketing measurement.
Agenda:
- Overview of the interactive attribution landscape
- Review of the Forrester Wave™ for interactive attribution
- Explanation of attribution best practices and frameworks
Vendors mentioned: Atlas, ClearSaleing, Coremetrics, doubleclick, omniture, razorfish, Theorem, Trueffect, VisualIQ, x+1
Related Research:
The Forrester Wave™: Interactive Attribution, Q4 2009
by Emily Riley, October 20, 2009
The Interactive Attribution Landscape
by Emily Riley, October 20, 2009
An Internet connection and a one-time download of the WebEx™ Player are required.
You will receive dialing and WebEx instructions via email prior to the Event.
If you have any problems accessing the teleconference presentation, please call the Client Resource Center at +1 866.FORRESTER (367.7378) or +1 617.613.5730 and identify yourself as a teleconference attendee.
