Partner Program Management Is A Business-Critical Process — Even More So In An Economic Downturn

Air Date: Tuesday, June 30, 2009

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

The current economic climate generates an increased sense of urgency for Vendor Strategy professionals to learn new rules as they prepare for increasing tech ecosystem volatility. This is because cyclical business dynamics now frame partnership strategies. In addition, the new business and channel models behind software-as-a-service can cause disintermediation. And what will cloud computing mean for partnerships — will the tail start to wag the dog? This presentation investigates these issues and discusses how partner portfolio and life-cycle management should adapt for the new IT economy.

This teleconference is targeted at Vendor Strategy professionals responsible for partner strategy and field marketing managers within vendor organizations who have partner responsibility.

Agenda:

• How good partnership strategies can help to survive the economic downturn
• SaaS and cloud computing change the form of partner ecosystems.
• Organizing the right processes for partner program success
• Channel re-engineering — anticipating a new franchise model

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.