Picking The Right Success Metrics For Your Web Site

Air Date: Thursday, July 17, 2008

Cost: $250

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Description:

Almost every company has a Web site these days. But many site owners aren't sure if their ongoing efforts to improve those sites actually make things better or just different. Why? Because many firms lack an effective system for measuring the success of a Web site against business goals and objectives.

This session outlines why it's so hard to chose the right success metrics for a Web site, and it presents a three-step process firms can use to uncover the success metrics — also known as key performance indicators (KPIs) — that best match the needs of their organization.

Agenda:

• Why is it so hard to figure out what the right success metrics are for a Web site?
• How can Web site owners choose success metrics that not only tell them how the site is doing but also show the affect the site has on business performance?
• Once the right success metrics have been chosen and implemented, what can site owners do to make sure their organizations take action on the data?

Related Research:

Three Steps To Better Web Site Performance Metrics

by Megan Burns, March 11, 2008

The Forrester Wave™: Web Analytics, Q3 2007

by Megan Burns, September 11, 2007

The Customer Experience Quality Framework

by Megan Burns, May 23, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.