The POST Method: A Systematic Approach To Mobile Strategy

Air Date: Wednesday, April 22, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

Consumers are relying on their mobile phones for more than talking and texting these days. They are using their mobile phones for everything from reading and writing emails to watching the news, making stock trades, and researching purchases. Brands seeking a persistent presence with their customer base must have a strategy to reach customers on their mobile phones.

Most executives however, are going about developing mobile strategies the wrong way. They are beginning the process with "Let's build an iPhone application" or "We should do something with SMS." These are technology decisions — decisions that should be made after a developing an understanding of the target audience, clear objectives, and strategy.

Many brands are familiar with the POST method for social strategy design as well as Social Technographics®. We have adapted that methodology for professionals developing mobile strategies. We provide an overview of this methodology in this teleconference.

Agenda:

• The POST method for mobile strategies: an overview
• People. Establish the mobile Technographics profile of your target audience.
• Objectives. Decide on your goals.
• Strategy. Specify the strategy that you will use to meet your objectives.
• Technology. Choose technologies that will allow you to implement your strategy.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.