Preview: Business Data Services Software Survey 2008

Air Date: Friday, October 31, 2008

Cost: $250

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You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: B2B Market Research professionals, Technology Product Management & Marketing professionals, and Vendor Strategy professionals

Description:

This year's BDS Software Survey will once again ask buyers in enterprises and SMBs about their plans and purchase intentions for the year ahead. With an uncertain economy and substantial changes in the software landscape, the survey will be a valuable look into opportunities and threats for technology industry firms.

The presentation provides an inside look at the questions Forrester will ask, the way the survey flow will be organized, and the nature of the information we will be collecting. This is an excellent chance to get ahead of the curve and understand the data you will be able to use in thinking about market segmentation and areas of opportunity in 2009.

Agenda:

• Highlights of last year's survey results
• Changes to structure and execution for 2008
• How you can use BDS to shape marketing and selling plans

Related Research:

The State Of Enterprise Software Adoption: 2007 To 2008

by R "Ray" Wang, January 25, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.