Product Management Leaves The Stone Age

Air Date: Friday, June 13, 2008

Cost: $250

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Presented By:

Who should attend: Technology Marketing professionals

Description:

This teleconference is part of Forrester's effort to serve the technology industry (TI) with research focused on TI's specific challenges. While the subject is product management, the implications are much broader. Product management provides a window into TI product strategy ¿ in this case, how customer requirements factor into product decisions.

Most product managers rely on tools ¿ predominantly Microsoft Office ¿ that do not adequately support them. The information in question is critical to any technology company: What do customers really need, and by extension, what should we be providing? Tools designed for product managers exist, but surprisingly, technology companies are less inclined to adopt them than firms in other industries. Revamping the product management tool kit should be an imperative for most technology companies. Taking a look at the benefits that requirement tools can provide should be part of that evaluation. The companies that have already embraced requirements tools ¿ smaller, younger, and often SaaS-based ¿ represent the future of the industry, once companies stop overlooking this painful shortfall in their information management strategy. The cost of sticking with the current set of product management tools is far too high to ignore: meeting the needs of ever more sophisticated and demanding customers.

Agenda:

• Product management struggles with stone age tools.
• The exception: smart, innovative companies
• Your road map to a better PM tools strategy

Vendors mentioned: Accept, Atlassian, Blueprint, Borland, IBM, iRise, Microsoft Office, Ryma, Serena, Telelogic, and others

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.