The Prospects For Mobile Banking

Air Date: Tuesday, March 03, 2009

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

Although most leading retail banks in Europe and the US offer mobile banking services to everyone with a capable phone, only few consumers use them today. The ones who do are young and technology-savvy and predominantly use their mobile for simple interactions like balance checks and SMS alerts.

Due to lack of urgency and the availability of other channels, most consumers aren¿t interested in using mobile banking today. Banks need to accept that the mobile banking services they are offering today won't attract a widespread user base and will need to wait several years for the mobile channel to evolve.

Agenda

• What mobile banking services do banks offer today and how many consumers are using them?
• What are the barriers to widespread adoption and what have banks done to overcome them?
• What are the implications for retail banks offering mobile banking services today?

Related Research:

Consumers Are Apathetic About Mobile Banking

by Emmett Higdon, July 22, 2008

European Mobile Banking: An Inconvenient Truth

by Benjamin Ensor, October 25, 2007

Case Study: Rabobank Reduces The Supply-Side Barriers To Mobile Banking

by Benjamin Ensor, Alexander Hesse, March 17, 2008

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