The Prospects For Mobile Contactless Payments

Monday, September 15, 2008, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 UK time)

Presented By:

Cost: $250

Who should attend: eBusiness & Channel Strategy professionals

Description:

Mobile contactless systems based on Near Field Communication (NFC) offer a much faster way to initiate payments with a mobile phone than SMS or other mobile network-based technologies, providing a clear improvement over earlier mobile payment systems. Mobile contactless systems, like Japan's Osaifu-Keitai, will generate plenty of interest and hype over the next five years. But technology isn't the main barrier to wider mobile payment adoption in developed markets. Mobile contactless payment systems based on the NFC standard face many of the same adoption hurdles as other new payment systems.

Agenda:

• Why do mobile contactless payments look promising?
• What are the barriers to widespread contactless payment adoption?
• What are the implications?

Related Research:

Europeans Show Little Interest In Contactless Payments

by Benjamin Ensor, Alexander Hesse, June 26, 2008

NFC Technology Is Revitalizing Mobile Payments

by Benjamin Ensor, Alexander Hesse, April 22, 2008

The Changing Retail Payment Systems Landscape

by Benjamin Ensor, September 18, 2007

Technical requirements:

An Internet connection with a browser is required for the visual presentation. For the audio component, a separate phone line is required.

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