Reaching Young Consumers With Social Media

Air Date: Thursday, June 26, 2008

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals and B2B Market Research professionals

Description:

This teleconference examines young consumers' social media usage in Europe — how are they interacting with social media, and what does the Social Technographics™ profile look like across Europe? It looks at the best way to use social media to communicate with young consumers — based on the marketer's objective and using the POST method.

Agenda:

• Which social media are young Europeans using today?
• How can interactive marketers use social media to reach these young consumers?
• Which vendors can help?

Vendors mentioned: DoubleClick, MarketTools, Mzinga, Satmetrix, and other web analytics, white label community sites, and brand monitoring.

Related Research:

Reaching Young Consumers With Social Media

by Rebecca Jennings, April 24, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.