Real Innovation In Healthcare Professional (HCP) Marketing

Air Date: Friday, December 28, 2007

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

This teleconference presents initial findings from a report in progress. eMarketing professionals in pharma and medical device companies hear the drum beat for innovation from trade journals, brand managers, and technology vendors. While new tools and strategies abound — eDetailing, tablet detailing, and Social Computing among them — eMarketers find that getting new tactics piloted and used is a Sysephian task: Powerful organizational dynamics roll back the smallest incremental changes. This teleconference will paint a picture of the stakeholders who play a role in HCP communications, key organizational dynamics that impact the stickiness of new efforts, and the critical issues where enduring stakeholders' visions need to align for companies to move forward — such as content management, analytics, and training. We will then discuss practical steps eMarketers can take to play a positive role in the evolution of their company's HCP communications.

Agenda

• How HCP communications happen today
• Organizational dynamics that frustrate change
• Issues enduring stakeholders must agree on
• Playing well on your own team: next steps for eMarketers

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.