Recession Marketing: Shifting Marketing Spend To Survive And Thrive

Air Date: Wednesday, May 27, 2009

Cost: $250

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Presented By:

Who should attend: CMO & Marketing Leadership professionals and eBusiness & Channel Strategy professionals

Description:

This presentation reviews Forrester's latest survey data conducted with global CMOs about their spending shift. We discuss what it means for the future of media and marketing.

Agenda:

• How the recession is shifting marketing spend
• What the new realities mean for marketing channels and priorities
• How to align your spend for maximum return

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.