Refining Mobile Broadband Strategy In The Netbook Era

Air Date: Monday, March 30, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

Mobile operators have enjoyed extensive initial success with mobile broadband services, despite a slowing economy. The challenge now is how to position services to sustain consumer uptake and how best to leverage the arrival of cheap and light netbook class PCs. Forrester has unique consumer data that will help product managers to develop and refine their mobile broadband strategies.

Agenda:

• Who are the key target consumer audiences for mobile broadband?
• How different is mobile broadband from home broadband services, and what are the implications for Web site owners?
• What strategies must mobile operators deploy to position mobile broadband for the next five years?
• How should PC and other device makers adjust their thinking?
• How many mobile broadband connections will there be in European countries 2009-2013?

Vendors mentioned: 3 / Hutchison, Apple, Asus, Dell, HTC, Microsoft, Nokia, Linksys (Cisco), RIM, Symbian, T-Mobile, Vodafone

*** This Teleconference is now available to all RoleView clients; however the related research may only be available with JupiterView access. In order to gain access to this research, simply click Contact Me and your account manager will call you.

Related Research:

The Mobile Broadband Future

by Ian Fogg, December 16, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.