Rich Internet Applications That Build Brands
Air Date: Thursday, April 17, 2008
Cost: $250
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Presented By:
Ron Rogowski
Principal Analyst
Forrester Research, Inc.
Who should attend: Customer Experience professionals
Description:
RIAs deliver on the Web's brand promise by offering greater interactivity, improved user experiences, and better tools for creative differentiation. But firms miss out on opportunities to build their brands when they stick with HTML or deploy half-hearted RIAs. We uncover examples of companies that successfully differentiate their Web experiences with RIAs that provide top-notch user experiences, complementary of key brand attributes.
Agenda:
- RIAs deliver on the Web's brand promise
- Examples of RIAs that build brands
- How companies can use RIAs to build brands
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
