The ROI Of Master Data Management
Air Date: Wednesday, November 19, 2008
This teleconference will be available for download shortly. Please check back soon.
Presented By:
Rob Karel
Principal Analyst
Forrester Research, Inc.
Who should attend: Information & Knowledge Management professionals
Description:
During these uncertain economic times, Information & Knowledge Management (I&KM) professionals face significant challenges in justifying investments in master data management (MDM) solutions. While many recognize that MDM can improve the usefulness and end user confidence in critical enterprise data, the MDM projects are often deprioritized due to a legitimate fear that this data management strategy will not provide enough short-term, quantifiable benefit to rationalize the significant implementation costs. This teleconference walks through a sample implementation evaluating typical costs, benefits, and risks associated with a customer data-focused MDM initiative using Forrester's Total Economic Impact™ methodology.
Agenda:
- Setting the stage: building the business case for MDM
- Evaluating cost, benefit and risk components of an MDM initiative
- Results of TEI analysis
- Recommendations
Related Research:
A Truism For Trusted Data: Think Big, Start Small
by Rob Karel, July 28, 2008
Building The Business Case For Master Data Management
by Rob Karel, R "Ray" Wang, May 30, 2008
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
