The Role Of Telcos In User-Generated Content
Air Date: Wednesday, October 03, 2007
Cost: $250
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Presented By:
Niek van Veen
Analyst
Forrester Research, Inc.
Who should attend: Consumer Product Strategy professionals
Description:
Are telco attempts to break into content services misguided?
No, telcos can use these content services to shore up consumer relationships, drive demand, maintain the value of communication services, and diversify revenue sources, but only if they deliver a user-generated content (UGC) service along with top-down broadcast-like services such as IPTV.
UGC plays to telcos' strengths in network management, security, and hosting and will generate modest revenues in addition to greatly strengthening the consumer broadband proposition.
Agenda:
- Top-down content is a difficult business for telcos to be in.
- Telcos need a bottom-up content strategy.
- How telcos can execute on and monetize a UGC strategy.
Related Research:
Social Computing: The Role Of Telcos In User-Generated Content
by Niek van Veen, Paul Jackson, August 21, 2007
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
