Segment Employees To Improve The Workforce Technology Tool Kit

Air Date: Monday, January 25, 2010

Cost: $250

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Presented By:

Who should attend: Content & Collaboration professionals

Description:

For 25 years, a one-size-fits-all approach to workforce technology worked just fine, but those days are fading fast. With overall adoption levels surprisingly low on the one hand, and yet some employee groups racing ahead with Web 2.0 and other consumer technologies, it's time for IT to give up on one-size-fits-all and instead master the real needs of employees.

Segmentations based on title, function, or computer form factor fail to provide the insight you need to overcome adoption barriers, put the best tools into the hands of employees, and truly understand what employees need to be successful.

The right approach is to segment information workers by their need for mobility and the applications they use. This simple segmentation is a remarkably powerful way to size projects, optimize software licenses, prioritize mobile users and applications, target Web 2.0 investments, or assess the benefits and risks of a virtual desktop.

Agenda:

• A new approach to analyzing what employees really need: workforce personas
• How a simple segmentation analysis results in a deep understanding of workforce needs
• Applying workforce personas for software licenses, virtual desktops, and advanced collaboration tools

Related Research:

Harness The Power Of Workforce Personas

by Ted Schadler, December 9, 2009

The State Of Workforce Technology Adoption: US Benchmark 2009

by Ted Schadler, October 7, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.