How To Select The Right Customer Hub/CDI Solution
Air Date: Wednesday, October 08, 2008
Cost: $250
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Presented By:
R "Ray" Wang
Vice President, Principal Analyst
Forrester Research, Inc.
Who should attend: Business Process & Applications professionals
Description:
Customer hubs provide the information supply chain tools that deliver on the failed promises of customer relationship management (CRM). In this third evaluation of the customer hub/customer data integration market, Forrester used lab-based demos to evaluate 10 leading vendors across 149 criteria. Evaluated vendors provided 20 live customer references. Come hear Forrester assess the state of the customer hubs market, and see how the vendors stack up. Learn how to evaluate the vendors and to understand how to conduct your own vendor selection using the Forrester Wave™.
Agenda:
- The big picture: continuous customer management
- What clients are asking for
- Sizing up the competition with the Forrester Wave
- Market trends, and what it means for vendors and clients
- Recommendations
Vendors mentioned: D&B Purisma, DataFlux, IBM, Initiate Systems, Oracle, SAP, SAS DataFlux, Siperian, Sun Microsystems, and VisionWare
Related Research:
The Forrester Wave™: Customer Hubs, Q3 2008
by R "Ray" Wang, August 04, 2008
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
