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Presented By:
R "Ray" Wang
Who should attend: Business Process professionals
Description:
Customer hubs provide the information supply chain tools that deliver on the failed promises of customer relationship management (CRM). In this third evaluation of the customer hub/customer data integration market, Forrester used lab-based demos to evaluate 10 leading vendors across 149 criteria. Evaluated vendors provided 20 live customer references. Come hear Forrester assess the state of the customer hubs market, and see how the vendors stack up. Learn how to evaluate the vendors and to understand how to conduct your own vendor selection using the Forrester Wave™.
Agenda:
The big picture: continuous customer management
What clients are asking for
Sizing up the competition with the Forrester Wave
Market trends, and what it means for vendors and clients
Recommendations
Vendors mentioned: D&B Purisma, DataFlux, IBM, Initiate Systems, Oracle, SAP, SAS DataFlux, Siperian, Sun Microsystems, and VisionWare