Selling Telecommunications To The Home Worker

Air Date: Monday, May 19, 2008

Cost: $250

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Presented By:

Who should attend: Consumer Market Research professionals, eBusiness & Channel Strategy professionals, and Technology Product Management & Marketing professionals

Description:

The market of home workers — telecommuters or consumers who run a business from home — is growing. And as residential service providers seek out new growth opportunities for their broadband and voice offerings, these consumers represent a potential target for specialized tiers of service. But are home workers really that different from other consumers in their telecommunications decision-making and purchasing? Today, the answer is no. Going forward however, as the home worker market continues to grow and new applications and behaviors for home work become more mainstream, these consumers will require more robust communications. To stay ahead of these developments, broadband and voice product strategists should inform their product road maps with information about these consumers and their current and future telecommunications needs.

Agenda:

• Who comprises the home worker market?
• How home workers buy telecommunications today
• Is provider response to the home worker market premature?
• Why home workers will be tomorrow's big telecoms spenders

Related Research:

Best Practices In SOHO Research

by J.P. Gownder, May 14, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.