SMB IT Managed Services — A Tough Market To Crack
Air Date: Wednesday, March 12, 2008
Cost: $250
Couldn't Attend This Teleconference?
You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.
Presented By:
Michael Speyer
Senior Analyst
Forrester Research, Inc.
Who should attend: Technology Product Management & Marketing professionals
Description:
IT managed services for SMBs are offered by many categories of IT providers including hardware vendors, value-added resellers, distributors, specialist managed services providers and telcos. They all see managed services as the path to repeatable high margin revenue streams and keeping their customers captive. But the road to managed services success is not guaranteed because SMBs have not yet bought into the managed services idea, and the sheer number of competitors will result in price wars.
This teleconference will explore SMB managed services buyer behavior and how managed services vendors must tailor there go-to-market strategies to serve the SMB market. We will also look at the major categories of managed services providers, and describe the challenges that they'll have in reaching the market.
Agenda
- SMB managed services budgets
- SMB managed services current adoption and outlook
- Selling managed services to SMBs
- The managed services provider landscape
Vendors mentioned: Dell, DirectPointe, eVault, HP, Incentra, Kaseya, N-Able, Verizon, Zenith-Infotec, and others.
Related Research:
Demand Insights: Cracking The SMB Managed IT Services Nut
by Michael Speyer, Julie Giera, December 04, 2007
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
