Social Computing Strategy For Life Sciences Firms

Air Date: Wednesday, August 08, 2007

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals, Consumer Market Research professionals, Marketing Leadership professionals, and Vendor Strategy professionals

Description:

Like it or not, social media is coming to the life sciences industry. If you don't believe us, check out the YouTube video of a purported Eli Lilly sales rep dishing Zyprexa's side effects or read the passionate consumer comments on GSK's AlliConnect blog. Harnessing social media promises big benefits to life sciences firms, like improving consumer trust in brands, but it also brings with it formidable risks, like what to do with reports of adverse drug events in forums or blogs. To navigate the unknown waters of social media safely, life sciences firms must take four steps: 1) educate executives and legal about social media ethos and adoption; 2) identify internal innovators and existing learning; 3) build a task force to draft guidelines and coordinate pilots; and 4) envision organizational change and internal resource demands to arrive at a sensible phase-one strategy.

Agenda:

• Key benefits of harnessing Social Computing.
• Top risks Social Computing innovators face.
• Four steps that lead to a sensible Social Computing strategy.
• Why collaboration will accelerate learning and minimize costs.

Vendors mentioned: BrandIntel, BuzzMetrics, CarePages, Communispace, Cymfony, DailyStrength, Eons.com PeerTrainer, WebMD, and Yahoo! Health.

Related Research:

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by Brian Haven, May 1, 2007

How Consumers Use Social Computing For Health

by Chloe Stromberg, April 30, 2007

How To Create A Knockout Collaboration Strategy Document

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The ROI Of Blogging

by Charlene Li, Chloe Stromberg, January 24, 2007

The Forrester Wave™: Brand Monitoring, Q3 2006

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by Navi Radjou, March 20, 2006

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by Chris Charron, Jaap Favier, Charlene Li, February 13, 2006

Justifying Rx Compliance Marketing

by Elizabeth Boehm, May 4, 2004

Technical requirements:

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