Social Loyalty

Air Date: Monday, July 28, 2008

Cost: $250

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Description:

Marketers need engagement to create long-lasting brand relationships, but how should they try to create these — and with whom?

Traditionally, loyalty programs have provided transactional interactions with customers. But marketers who embrace social loyalty — brand affinity built on the connection of consumers to the brand as well as to each other — can use it to move their loyalty programs from mercenary rewards to a portal for identifying, creating, and nurturing high-value customers.

This teleconference reviews the role of social loyalty and how marketers can get more out of their loyalty programs by using them for customer engagement.

Agenda:

• The loyalty landscape
• The role of social loyalty
• How to build social loyalty

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.