Social Media Impact On 2010 B2B Marketing Mix And Budget Trends

Air Date: Tuesday, February 09, 2010

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Technology Marketing professionals

Description:

In 2009, business-to-business (B2B) marketing budgets were dismal — most faced reductions of 23% on average. To fend off deeper cuts while scrambling to keep pipelines full, many marketers we surveyed said they would embrace digital marketing in 2010, as new social buying habits and readily available online information shift purchase power from corporations to communities. But was 2009 the year when B2B marketers finally embraced digital channels? This presentation explores survey results from our latest joint survey with MarketingProfs, where we interviewed B2B marketers at firms with 50 or more employees. It looks back at marketing budgets and mix trends through 2009 and forward into 2010. Marketers who made it through last year's touchy financial times now face the uncertainties that social media place on the effectiveness of the marketing mix.

Agenda:

• What challenges face B2B marketers in 2010?
• How do 2010 program plans compare with 2009 results?
• How effective are B2B marketers' tactics and mix choices on branding and demand?
• What should B2B marketers do to maximize marketing mix effectiveness in light of social media?

Vendors mentioned: MarketingProfs

Related Research:

The Down Economy Pushes B2B Digital Tactics Ahead

by Laura Ramos, April 24, 2009

B2B Marketers' 2009 Budget Trends

by Laura Ramos, April 24, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.