Social Media Make Better Product Requirements

Air Date: Thursday, May 14, 2009

Cost: $250

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Presented By:

Who should attend: Technology Marketing professionals

Description:

The sources of traditional product requirements — customer meetings, bug reports, etc. — are inherently flawed. Not only are the sample sizes too small and skewed, but they generally don't give insights into the target users, business problems, and use cases that are the ultimate determinants of whether technologies succeed or fail. Social media arrive at just the right moment, giving technology vendors the opportunity to fill in the big informational gaps in their requirements. The payoff can be enormous, reducing the risk of making costly mistakes in building and marketing new technologies. However, social media are not for amateurs. Mining insights from social media — the ones vendors fund and others that are publicly available — requires both skill and investment.

Agenda:

• The problems with product requirements
• Where social media can help
• A strategy for "inbound" social media.
• Next steps you can take

Vendors mentioned: Collabnet, Dell, Enthiosys, Oracle, Salesforce,

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.