Social Technographics

Air Date: Tuesday, April 24, 2007

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals and Vendor Strategy professionals

Description:

Online registration for this teleconference is now closed. To register, please contact Client Support at 617/613-5730 or 1-866-FORRESTER.

Description

This teleconference will introduce "Social Technographics" as a way to understand how consumers adopt Social Computing technologies like blogs, social networking, podcasts, and tagging. Analyzing a company's Social Technographics profile forms the foundation for a coherent Social Computing strategy.

Agenda

• What is Social Technographics?
• What are the Social Technographics of different demographics, sites, and brands?
• How can Social Technographics be used to create a coherent Social Computing strategy?

Vendors mentioned: BazaarVoice, Communispace, del.icio.us, Facebook, iTunes, Leverage Software, MySpace, Six Apart, Wordpress, and YouTube.

Related Research

Social Technographics®

Social Computing

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.