Social Technographics: Building And Maintaining Your Social Strategy

Air Date: Thursday, May 15, 2008

Cost: $250

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Presented By:

***This is part one of a special four-part teleconference series based on learnings from the book Groundswell, co-authored by Josh Bernoff and Charlene Li.

Who should attend: Interactive Marketing professionals, Consumer Market Research professionals, Marketing Leadership professionals, Technology Product Management & Marketing professionals, and Vendor Strategy professionals

Description:

This teleconference is an update to the call hosted by Charlene in Q4 2007. Social Technographics® helps to interpret how consumers adopt Social Computing technologies like blogs, social networking, podcasts, and tagging. The teleconference reviews how companies can use Social Technographics to develop a coherent social strategy, as laid out in the book, Groundswell.

Agenda

• What is Social Technographics?
• What are the Social Technographics of different demographics, sites, and brands?
• How can Social Technographics be used to create a coherent Social Computing strategy?

Related Research:

Social Computing

by Chris Charron, Jaap Favier, Charlene Li, February 13, 2006

Social Technographics®

by Charlene Li, April 19, 2007

Objectives: The Key To Creating A Social Strategy

by Josh Bernoff, October 9, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.