The State Of Design Personas, 2008

Air Date: Wednesday, July 30, 2008

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend:

Description:

Design personas are user archetypes used to encapsulate individuals' attitudes, goals and behaviors. As a tool, personas are crafted to create empathy by stakeholders in the design process, create a shared vision of the user, and allow decision-making to focus around the needs of users as opposed to the needs of the stakeholders. But personas have come under a lot of fire recently because they are advocated as the solution to so many problems. Many see them as an unrealistic representation of complicated users and processes. In this teleconference we talk about what makes a good persona and real techniques companies are using to make their persona efforts successful.

Agenda:

• What makes a good persona?
• How do companies make their persona efforts successful?
• Recommendations

Related Research:

Use Personas To Design For Engagement

by Vidya L. Drego, May 08, 2008

Questions For Persona Creation Vendors

by Moira Dorsey, February 04, 2008

How Personas Drive Experience-Based Differentiation: Four Examples

by Moira Dorsey, September 06, 2007

Best And Worst Of Personas, 2007

by Moira Dorsey, July 19, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.