The State Of Design Personas In Japan

Air Date: Wednesday, September 10, 2008

Cost: $250

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Presented By:

Who should attend: Customer Experience professionals

Description:

Japanese companies have started to use design personas across a range of applications including product design, marketing communications, HR strategy, and Web site design. This teleconference exposes the benefits that Japanese firms have gained from their persona initiatives. The teleconference also outlines 13 obstacles that prevent companies from achieving persona success — and explains how companies can avoid or overcome those obstacles.

Agenda:

• How are Japanese firms using design personas?
• What benefits do personas offer to companies? (case studies)
• Thirteen obstacles to avoid on the road to persona success
• What should firms do to create more customer-centric experiences in Japan?

Vendors mentioned: Bebit, Current, Daishinsha, Dentsu, Diamond Agency, Hakuhodo, Iid, and Sofia

Related Research:

Questions For Persona Creation Vendors

by Moira Dorsey, February 4, 2008

Best And Worst Of Personas, 2007

by Moira Dorsey, July 19, 2007

Persona Project Costs And Deliverables

by Moira Dorsey, November 27, 2007

Common Persona Misconceptions Debunked

by Moira Dorsey, September 6, 2006

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.