The State Of Multichannel Consumers In The US And Europe

Air Date: Monday, June 25, 2007

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Description:

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Description

Retailers have spent the past few years defining multichannel strategies, but only now has the multichannel consumer finally arrived. As consumers embrace the Web and incorporate it into their lives, and specifically into their shopping habits, their needs and desires for both the eCommerce and the in-store experience are changing. New behaviors and demands are emerging across the globe, placing new demands on retailers.

Agenda

• The state of US multichannel consumers.
• The state of European multichannel consumers.
• The impact of these empowered consumers.

Related Research

The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast: 2006 To 2012

Best Practices In Multichannel Retailing

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