Supporting And Embracing Customers With Social Technologies

Air Date: Thursday, June 05, 2008

Cost: $250

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Presented By:

***This is part four of a special four-part teleconference series based on learnings from the book Groundswell, co-authored by Josh Bernoff and Charlene Li.

Who should attend: Interactive Marketing professionals, Market Insights professionals, CMO & Marketing Leadership professionals, Technology Marketing professionals, and Vendor Strategy professionals

Description:

Supporting and embracing your customers are two of the five business objectives that companies can achieve by using social technologies. This teleconference provides an overview of the concepts discussed in the book Groundswell and shows how technologies like private communities, ratings and reviews, and innovation hubs can be used.

Agenda:

• What is the groundswell, and how is it changing how companies do business?
• How are companies using social technologies to support and embrace customers?
• How can companies get started?

Vendors mentioned: BrightIdea.com, Communispace, Jive Software, Lithium Technologies, MarketTools, Networked Insights, Prospero, Salesforce.com, and Think Passenger.

Related Research:

Social Computing

by Chris Charron, Jaap Favier, Charlene Li, February 13, 2006

Social Technographics®

by Charlene Li, April 19, 2007

Objectives: The Key To Creating A Social Strategy

by Josh Bernoff, October 9, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.