How To Survive The Media Meltdown: Identifying Successful Content Strategies

Air Date: Tuesday, September 08, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies.

But consumers are spending more than ever on accessing content and are also still loyal to "old" media. Companies must understand what has changed, what is constant, and where opportunities lie.

New innovations such as social tools can complement traditional media skills such as programming to enhance the value of next-generation content.

Agenda:

• How digitization — not consumer taste — is driving the media meltdown
• Identifying the business models to survive the media meltdown
• Follow the consumers, and the money will follow
• Why successful media propositions will have a strong social element
• Why you must get social, get programming, and look to new platforms

Vendors mentioned: BSkyB, Facebook, The Guardian, Microsoft Xbox, MySpace

*** This Teleconference is now available to all RoleView clients; however the related research may only be available with JupiterView access. In order to gain access to this research, simply click Contact Me and your account manager will call you.

Related Research:

How Digital Consumption Is Reinventing The Media Industry

by Nick Thomas, May 1, 2009

We Are All Media Companies Now

by Nick Thomas, July 7, 2009

Technical requirements:

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