Taking B2B Marketing To The Next Level In 2010
Tuesday, December 01, 2009, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 UK time)
Presented By:
Laura Ramos
Vice President, Principal Analyst
Forrester Research, Inc.
Cost: $250
Who should attend: Technology Product Management & Marketing professionals
Description:
Business-to-business (B2B) marketers, in the tech industry and elsewhere, face increasing pressure to reach decision-makers, justify spending, and deliver high-quality leads to an increasingly dissatisfied sales organization. Compounding these demands is a lingering worldwide recession and the combined effects of product commoditization and a social groundswell where buyers turn to peers to validate purchase decisions. This teleconference takes a closer look at the forces tech marketers must prepare to overcome in 2010 and why becoming customer centric, adopting integrated marketing, better managing demand, upgrading measurement, and embracing social is key to your ongoing success. B2B marketers charting budgets and strategy for next year can learn the steps necessary to take marketing to the next level in 2010.
Agenda:
- State of B2B marketing in 2009
- Four factors that create additional change for marketing
- Five ways to take marketing to next level in 2010
- Community activity forever changes the four P's.
Related Research:
The Down Economy Pushes B2B Digital Tactics Ahead
by Laura Ramos, April 24, 2009
How To Avoid B2B Marketing Obsolescence
by Laura Ramos, January 15, 2009
An Internet connection and a one-time download of the WebEx™ Player are required.
You will receive dialing and WebEx instructions via email prior to the Event.
If you have any problems accessing the teleconference presentation, please call the Client Resource Center at +1 866.FORRESTER (367.7378) or +1 617.613.5730 and identify yourself as a teleconference attendee.
