Tech Marketer Success In A Down Economy

Air Date: Tuesday, October 28, 2008

Cost: $250

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Presented By:

Who should attend: Technology Product Management & Marketing professionals

Description:

What does a down economy mean to a Technology Product Management & Marketing professional? Historically marketers get fewer resources to push more narrowly targeted value propositions, combat longer sales cycles, and rapidly respond to crazier competitor actions. Will this economic downturn be any different?

For Technology Product Management & Marketing professionals who retrench to push products to traditional IT buyers, probably not. However, for Technology Product Management & Marketing professionals who smartly combine old and new tactics for serving real customer needs, integrating demand generation activities, and out-executing competitors, this downturn can offer break-away strategic opportunities.

This teleconference provides a blueprint for building recession-ready, technology marketing strategies. We discuss the key Success Imperatives for Technology Product Management & Marketing professionals as they help steer their companies through the upcoming economic challenges. Specifically, attendees learn:

Agenda:

• How to cost-effectively retune demand generation programs using online channels and social networks
• What to do to boost returns from channel and ecosystem relationships when partners are hurting
• How to craft messages that resonate with economically challenged prospects and customers
• When to alter product plans to "recession-proof" product strategies

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.