Technology Populism Shapes The Technology Vendor Landscape

Air Date: Wednesday, June 10, 2009

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

The transition from IT to business technology (BT), Technology Populism, and the down economy are changing businesses and the collaboration vendors that serve them. The door has opened to new vendors that appeal to less technically savvy users in small and medium-size businesses (SMBs) and enterprise business units instead of focusing their sale on IT departments. As a result, the collaboration vendor landscape today is polarized, with most megavendors selling through the IT department while smaller vendors — including some in the Web 2.0 space — tackle selling through the individual user. Which model will win? Both. Collaboration will be a technology that will seep in through individual users' preferences, as well as IT-sanctioned solutions. To be successful in the future, vendors must sell both ways. The key for both top-down and bottom-up vendors is to build relationships and offerings that engender confidence in all business constituencies while being able to differentiate outside of price.

Agenda:

• Setting the stage: the unmet needs of SMBs and information workers
• The rise of bottom-up vendors
• What does this mean for the collaboration industry going forward?

Vendors mentioned: Central Desktop, Huddle, PBwiki, Yammer, Zoho

Related Research:

Technology Populism Shapes The Collaboration Vendor Landscape

by TJ Keitt, April 28, 2009

Embrace The Risks And Rewards Of Technology Populism

by Matthew Brown, Kyle McNabb, Rob Koplowitz, February 22, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.