Ten Tactics To Help Reduce Application Abandonment

Air Date: Tuesday, June 30, 2009

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Brad Strothkamp
Vice President, Principal Analyst
Forrester Research, Inc.

Who should attend: eBusiness & Channel Strategy professionals

Description:

Application abandonment is one of the biggest issues that will hold financial service firms back from being successful in Web sales. Most financial firms either don't know how bad the problem is or don't have any idea how to solve the issue. This teleconference provides specific examples and tactics to recognize and reduce application abandonment.

Agenda:

Why do Web shoppers abandon online applications?
How do you recognize and focus on abandoners that you can convert?
What are the ten best practice tactics firms are using to improve conversion and decrease abandonment?

Vendors mentioned: ATG: eStara, Coremetrics, LivePerson, Responsys, Tealeaf

Related Research: