Ten Tactics To Help Reduce Application Abandonment

Air Date: Tuesday, June 30, 2009

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

Application abandonment is one of the biggest issues that will hold financial service firms back from being successful in Web sales. Most financial firms either don't know how bad the problem is or don't have any idea how to solve the issue. This teleconference provides specific examples and tactics to recognize and reduce application abandonment.

Agenda:

• Why do Web shoppers abandon online applications?
• How do you recognize and focus on abandoners that you can convert?
• What are the ten best practice tactics firms are using to improve conversion and decrease abandonment?

Vendors mentioned: ATG: eStara, Coremetrics, LivePerson, Responsys, Tealeaf

Related Research:

Case Study: E-LOAN Finds Success In Targeting Application Abandoners

by Brad Strothkamp, November 5, 2008

Why Financial Shoppers Abandon Online Product Applications

by Brad Strothkamp, August 22, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.