There Are Three IT Architectures, Not One

Air Date: Friday, December 21, 2007

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Vendor Strategy professionals, IT Infrastructure & Operations professionals, and Technology Product Management & Marketing professionals

Description:

Forrester launched Organic IT as the ideal IT architecture in 2002. Server virtualization is driving recognition of this vision of a highly shared, automated, and virtualized infrastructure. But it has become apparent that two other IT architectures will be important during the transition to Organic IT for the foreseeable future: 1) scale out IT for large scale workloads such as massive Web sites, high performance computing, and grid computing; and 2) critical IT for key applications that IT is reluctant to put into the other two architectures. For tech marketers, this means toning down visionary messaging and resegmenting the market to better tap into buyer pain and readiness to buy. The result? Shorter buying cycles and happier customers.

Agenda

• There won't be one ideal IT infrastructure architecture any time soon.
• There will be three distinct IT infrastructures for the foreseeable future.
• Marketers need to offer more practical choices along with vision.
• The three IT architectures will drive new specialization in the industry.

Vendors mentioned: 3Tera, Appistry, Digipede, EMC, HP, IBM, Intel, Microsoft, Oracle, Paremus, SAP, Sun, and VMware.

Related Research:

Organic IT 2004: Cut IT Costs, Speed Up Business

by Frank E. Gillett, May 18, 2004

The Virtualization Imperative

by Galen Schreck, November 08, 2007

Despite Challengers, VMware Will Continue To Lead Server Virtualization

by Frank E. Gillett, July 09, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.