Top Ten Ways To Make The Case For A Better Web Site Experience
Air Date: Thursday, July 24, 2008
Cost: $250
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Presented By:
Megan Burns
Senior Analyst
Forrester Research, Inc.
Who should attend:
Description:
Summer is a time for sun and fun. But for Web-focused Customer Experience professionals, it's also the time to start thinking about next year's budget. Recent research shows that spending on customer experience is likely to grow in 2008, but lack of funding still makes it hard for many firms to improve the experience they deliver to customers online.
The goal of this teleconference is to help Customer Experience professionals make the case for funding to improve their company's Web site experience in 2009 and beyond. Learn about some of the most common mistakes people make when crafting business cases for customer experience projects, and hear 10 proven, practical ways to make a business case more compelling to the people who control Web site budgets.
Agenda:
- What are executives looking for in a business case?
- What are some of the most common mistakes people make when creating business cases for customer experience programs?
- What should Customer Experience professionals do to make their business cases more compelling to budget decision-makers?
Related Research:
Top Decision Criteria For Execs Who Approve Web Customer Experience Budgets
by Megan Burns, June 04, 2008
How To Get Funding For Web Site Improvements
by Megan Burns, June 17, 2008
The Business Case Self-Test
by Megan Burns, June 17, 2008
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
