Trends In European eCommerce: Winning In A Complex Environment

Air Date: Monday, August 23, 2010

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

eCommerce in Europe has been growing by double digits over the past decade. The Internet and other new channels continue to drive long-term shifts in consumers' purchase behavior and the way products and services are distributed.

As any market progresses along the maturity path, competition naturally becomes more fierce, with new players entering the market and established players adding innovative experiences and tools. That means that retailers must clearly communicate why customers should shop with them and what extra benefits can be gained from doing so in order to capture the attention of a consumer with increasing and easily accessible choices.

Agenda:

• The state of European eCommerce
• European eCommerce key trends
• Recommendations

Vendors mentioned: Apple, Argos, Auchan Group, Comet Group, H&M, Ocado, Sephora

Related Research:

The State Of Mobile Commerce In Europe

by Thomas Husson, Lauriane Camus, July 13, 2010

European Social Retail Is A Work In Progress

by Patti Freeman Evans, Lauriane Camus, June 25, 2010

Western European Online Retail Forecast, 2009 To 2014

by Patti Freeman Evans, Lauriane Camus, March 5, 2010

TechRadar™ For eBusiness And Channel Strategy Professionals: Social Commerce, Q1 2010

by Sucharita Mulpuru, February 25, 2010

Trends 2010: European Retail eBusiness And Channel Strategy

by Patti Freeman Evans, Lauriane Camus, February 18, 2010

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.