UK Database Marketing Service Providers

Air Date: Tuesday, May 19, 2009

Cost: $250

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Presented By:

Who should attend: Customer Intelligence professionals

Description:

For several years, Forrester has evaluated the database marketing service provider vendors in the US. However, not all of these providers operate internationally, and we receive frequent inquiries specific to the UK market. Forrester evaluated eight leading UK providers in the UK across 77 criteria.

As part of the evaluation, Forrester surveyed 88 reference clients. This teleconference provides insight into how UK firms use marketing services.

Agenda:

• How UK firms use marketing services
• Introducing the Forrester Wave™
• UK database marketing service providers
• Vendor snapshots

Vendors mentioned: Acxiom, Callcredit Marketing Services, Dataforce, Experian Integrated Marketing, GB Group, Marketing Databasics, Occam, and RAPP

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.