Understanding The Single, Female Tech Buyer

Air Date: Wednesday, May 13, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

A Web news search for "women+gadget" returns numerous articles from mainstream media sources such as The New York Times, CBS, and the BBC that examine women and their use of technology. Many of the articles focus on married, working mothers and examine things like how they use technology to help manage their lives and how family influences drive their CE decision-making. While useful, these articles ignore the 22% of the population that is single and female. This teleconference examines the unique tech needs and preferences of the single, female tech buyer, compares how they differ from their male counterparts, and highlights generational differences.

Agenda:

• What are single females' lifestyle attitudes?
• What are single females' attitudes toward technology?
• Which CE devices are single females most interested in, and how does it compare with single males?
• What are the themes/features of CE devices that matter most to the female demographic?

Vendors mentioned: HP, Samsung

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Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.