Unified Communications And Collaboration — Market Trends And Opportunities

Air Date: Thursday, June 26, 2008

Cost: $250


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Presented By:

Henry Dewing

Henry Dewing
Principal Analyst
Forrester Research, Inc.

Who should attend: Technology Product Management & Marketing professionals

Description:

This session identifies the key values that firms are looking for in unified communications and clearly defines the concept. It presents a five-year market forecast of the unified communications opportunity and discusses the appropriate marketing techniques on how vendors can capitalize on the opportunity.

Agenda:

  • What is unified communications, and what benefits are firms expecting from it?
  • The size of the market opportunity
  • Innovative marketing techniques to capitalize on the marketing opportunity

Vendors mentioned: Avaya, Cisco, IBM, Microsoft, NEC, Nortel, and Siemens.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.

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