US B2C eCommerce In 2009 And Beyond

Air Date: Friday, February 13, 2009

Cost: $250


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Presented By:

Sucharita Mulpuru

Sucharita Mulpuru
Vice President, Principal Analyst
Forrester Research, Inc.

Who should attend: eBusiness & Channel Strategy professionals

Description:

As the global recession drives more retailers into bankruptcy and shoppers away from stores, eCommerce is also vulnerable to the downward shift in consumer spending. This teleconference provides a post-mortem analysis of nontravel eCommerce in the US for 2008 and a forward-looking estimate for the industry in 2009 and beyond. How are Web retailers likely to fare in this economy? Will certain segments and types of retailers likely capture a disproportionate wallet share? What will be the trends that the industry will be forced to confront in 2009?

Agenda:

  • What happened in 2008: a recap
  • The outlook for 2009
  • Overarching trends shaping eCommerce in the near and long term

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.

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