US Customer Service Consumer Survey, 2008

Air Date: Wednesday, December 17, 2008

Cost: $250

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Presented By:

Who should attend: CMO & Marketing Leadership professionals

Description:

Leveraging Consumers' Social Behavior to Improve Effectiveness

Diminishing value of feedback collected from online surveys will encourage service executives to consider other avenues of collection such as unstructured feedback through service touch points and community forums. Support communities that encourage collaboration among consumers and with members of their organizations will meet these needs, while driving marketing and sales initiatives.

Agenda

• In what ways do consumers choose to provide feedback about their customer service experience?
• What will drive service organizations to embrace consumers' social behavior and tactically leverage it?
• Which strategies must customer service executives undertake to tackle and leverage consumers' social behavior?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.