The US Insurance Buyer's Journey And Its Affect On Carriers And Agents

Air Date: Friday, November 06, 2009

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

Hear Forrester's most recent consumer insights on the multichannel insurance buyer's journey for auto, home, and life insurance. Learn how carriers and agents are successfully managing the cross-channel behavior of insurance shoppers.

Agenda:

• How do US insurance buyers research, apply, and purchase insurance?
• How are carriers and agents responding to the new insurance buyer's behavior?
• What will happen in 2010?

Vendors mentioned: Sapient, Thunderhead

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.