The US Interactive Marketing Forecast 2009 To 2014

Air Date: Thursday, September 03, 2009

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

Interactive channels are becoming a more strategic part of the marketing mix. In fact, interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing.

This teleconference explains the trends driving growth within interactive marketing overall and within each of six different interactive channels. It also explores how marketers should budget and plan for interactive with these trends in mind.

Agenda:

• How is interactive marketing growing?
• What trends are driving this growth?
• How will these trends affect marketing in the short and longer term?
• What should marketers do to prepare for expected changes?

Vendors mentioned: Google, MSN, Yahoo!

Related Research:

US Interactive Marketing Forecast, 2009 To 2014

by Shar VanBoskirk, July 6, 2009

Interactive Marketing Channels To Watch In 2009

by Shar VanBoskirk, June 4, 2009

The Interactive Marketing Maturity Model

by Shar VanBoskirk, November 19, 2008

US Interactive Marketing Forecast, 2007 To 2012

by Shar VanBoskirk, October 10, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.