Using Social Media For Product Development

Air Date: Wednesday, September 16, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

While much has been written about the marketing potential of social media, how the technology is being used to aid firms in innovation and product development is often overlooked. This teleconference explores case studies, best practices, and frameworks for getting lead users, social communities, and "creators" onboard to help shape product design and development . . . without ending up with (unprofitable) niche end products.

As a secondary topic, this teleconference touches on two other aspects of social media inclusion that will become increasing important for CPS professionals:

• Building internal social media resources to support product development and innovation
• Tying products and services to social media infrastructure

Agenda

• Why use social media in product development?
• Case studies, best practices, and some cautionary tales
• Establishing a framework for social media inclusion in product development

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.