Vendor Market Strategists: How To Prepare For A Downturn

Air Date: Friday, February 29, 2008

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals, B2B Market Research professionals, Analyst Relations professionals, and Technology Marketing professionals

Description:

The US economy is weak, with a distinct possibility of a recession that could also impact other markets. While demand for IT products and services will likely wane as well, the effects will be uneven, and vary by geography, industry, size of company, and type of product. By knowing where IT purchases will be strong or weak, IT vendors will be able to navigate through an economic downturn. Equally important, understanding the thinking of their CIO clients can help vendors position themselves as trusted partners in a downturn.

Agenda

• Three scenarios for the US and global economy in 2008, and the impact on different industries
• Where CIOs are likely to be making cuts in their IT budget in a slowdown
• How IT vendors in general should prepare strategies for selling into IT organizations facing budget cuts
• Specific strategies for hardware vendors, software vendors, and IT service providers, for growth in a down market

Related Research:

US IT Market Outlook And Summary: Q4 2007

by Andrew Bartels, December 27, 2007

Shaping The IT Organization For Today And Tomorrow

by Marc Cecere, Alex Cullen, January 10, 2008

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