Wanted! Business Outcomes That Reflect What's On The Minds Of Financial Services Executives Now

Air Date: Wednesday, June 30, 2010

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

Forrester sorted through nearly 32,000 inquiries that it received from January 2009 through the end of March 2010 to understand how the "great collapse" and the apparent recovery are affecting technology decisions in the insurance, banking, securities, and Global 500 enterprise markets. Over the five quarters that we evaluated, we were surprised by the way that each industry — despite having to operate in the midst of tremendous global pressures — navigated its course through a very dynamic economy.

Yet in the face of the different strategies that each of these four segments used to deal with big economic swings and market reactions, few Vendor Strategy professionals and even fewer technology vendor marketing organizations have reflected these not-so-subtle differences in the business outcomes that they're pitching to these market buyers.

This presentation looks at how and why business strategies evolve to reflect how different industry segments adapt to major economic forces over time, and how the technology conversation needs to change.

Agenda:

• How did the character of Forrester client inquiries change through the downturn and upturn?
• What does the character of inquiries over time mean for tech buyers and sellers?
• How should these changes be reflected in vendor sales enablement strategies?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.