Warning: Don't Assume Your Processes Use Master Data

Air Date: Wednesday, October 21, 2009

Cost: $250


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Presented By:

Rob Karel

Rob Karel
Principal Analyst
Forrester Research, Inc.

Clay Richardson

Clay Richardson
Senior Analyst
Forrester Research, Inc.

Who should attend: Business Process & Applications professionals

Description:

Business process management (BPM) professionals understand the need for data but often give it lip service, doing little to take responsibility for ensuring data quality within their processes. Data management professionals, on the other hand, drive master data management (MDM) strategies to ensure delivery of a single, trusted enterprise view of data to the business but struggle to engage business stakeholders to support and participate in traditionally IT-driven data quality efforts. This teleconference discusses how Business Process & Applications professionals must embrace process data management best practices to deliver "one version of the truth" as a key foundation for business process transformation efforts.

Agenda:

  • High-quality data requires standardized business processes, and critical business processes demand high-quality data.
  • Strategies for prioritizing and aligning process and data initiatives
  • Market trends
  • Recommendations

Related Research:

Forrester TechRadar™ For BP&A Pros: Business Process Management Suites, Q3 2009

by Clay Richardson, Ken Vollmer, Craig Le Clair, August 13, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.

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