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Presented By:
Alyson Clarke Principal Analyst Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals
Description:
Consumers research financial products online because the Web is always available, quick and easy, and lets them research at home. Most online researchers start at search engines and then use a variety of other sites to research their financial decisions.
This teleconference provides insight into European financial researchers. Specifically, where they go and what they seek.
Agenda:
Where do European financial researchers go online?
What information and functionality do they seek?
How can financial services sites help online researchers?